Which term describes brightness and purity of color, from strong to dull?

• A. Hue
• B. Value
• C. Intensity
• D. Texture

Answer: (C)

Intesity describes how bright and pure a color appears. It reflects saturation—the vividness of the color—from strong, pure colors to muted, dull ones. A color with high intensity is vivid and saturated, while lowering intensity dulls it by introducing gray or by blending with its complementary color. This differs from hue (which color family the color belongs to), value (how light or dark the color is), and texture (the surface feel, not color quality). For example, a neon red has high intensity, whereas a washed-out red has low intensity.