Which term describes quality of brightness and purity of color, strong to dull?

• A. Intensity
• B. Hue
• C. Value
• D. Texture

Answer: (A)

The quality described is how vivid or muted a color appears, which is called intensity (also known as saturation). High intensity means a color is bright and pure, while low intensity means it’s dulled or grayish. Hue tells you which color family it is (red, blue, etc.), value refers to how light or dark the color is, and texture describes the surface feel—not the color itself. Since brightness and purity of color focus on how strong or dull the color looks, intensity is the fit. When you add white, black, gray, or a complementary color, you reduce intensity, making the color less pure and more muted.